Lesson 2: The Genesis of a great LinkedIn Profile

With 650 million professional plus over 40million company profiles and counting, you already know LinkedIn is where you should be managing your professional reputation.

But with so much competition out there, how do you go about grabbing the attention of recruiters and partners? Big question!

The best way to raise visibility among your peers and co-professionals is having a knockout LinkedIn profile that gives visitors the WOW moment whenever they look at it. 

How do you do it?

First, ask yourself what exactly you want and who is giving it to you. Knowing what you want exactly will ensure you don’t start aiming at anyone and everyone.  Think about:

  • Your mission
  • Vision
  • What makes you standout
  • And your passion

Answering these questions will strengthen your approach. It could take time to learn about yourself but once you do, you just keep on rolling.

Express Yourself

Forget those times you said to yourself LinkedIn was boring and strict. You can have fun while you write a complete and compiling profile. Here’s how you should do it!

Simple is better

Use a smart profile picture. A simple headshot is all you need to rock your world on LinkedIn. Use a picture that shows your face only because it’s noticeable at a glance. Also avoid very noisy backgrounds. A black background will be just perfect.

Entice with your headline

Your headline should be more than a Job description. Be specific and say exactly what you are looking to offer anyone visiting your profile.

There is a very simple trick to creating an eye catchy headline on LinkedIn. “  [Title], helping (prospect) do X ”

We will talk about gaining more visibility tomorrow.

Example:

  • An Engineer seeking to work with a construction company in New York
  • Digital Marketer | helping Tech startup find & optimize growth channels

Show off with your summary/About

Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you’ve worked with, your skills, and what you’re most known for professionally. Think of your LinkedIn summary as your digital elevator pitch to tell people the most important things they need to know about your career in under 30 seconds.

LinkedIn profile sample

Here’s a perfect example

Adam describes extensively in his LinkedIn profile the two most important skills a salesman should have. The ability to Listen and learn continuously.

Do also include a way to contact you at the bottom.

Your Experience

After your summary, you are asked to input your experience. Think of your experience as a place to share what you’ve done, how well you did it and your future expectancy.

Make it simple and smart without so much stories and beating about the bush. Include multimedia like slideshare, blog post link, whitepaper and more. Here’s a few tips:

  • Link your job to the company especially if they have a LinkedIn page
  • Use 2 or 3 sentences to give the reader an overview of what your job entails, including some facts and figures.
  • Say what it is you do or did, using action words such as led, grew, saved etc.
  • Use keywords your employers or partners can find you with.
  • Keep it clear and concise
  • Use very correct tenses.
  • Add supporting information

Summary

Here’s  what you learnt today in summary

To get the most out of linkedIn, do the following:

  1. Know what you want and whom you are looking for.
  2. Have a good picture, a headshot preferably.
  3. Use catching headlines and detailed summary.
  4. Write your experience in a concise way and do remember to include action words.

Read lesson 1 in case you missed it. you will learn a robust view of the LinkedIn platform

In the next lesson, you will learn how to create LinkedIn posts that are engaging and very conversation friendly.

Paul okoduwa ( @connect with me)

Know any friends who want to improve their LinkedIn skills? Do share these article so your friends can learn about linkedIn too. cheers.

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