Lesson 7: Join the 40 million companies on LinkedIn

Thumbs up for making is this far. You are superhuman, I can’t wait to see how much you accomplished using what you have learnt.

Have you ever had it in mind to promote your company or side business? LinkedIn is the best place to do that for free. Yes, you heard me correctly, Free without spending a dime.

If you ever have doubt about using LinkedIn for lead generation, here are some stats that will shock you.

Image credit

Take a look at the stats above and notice how much of business growth you can achieve using LinkedIn.

I know you already have a personal profile that is bringing you personal results. But to get the best out of Linkedin for your business, you need a detailed company page that will grow your audience and drive business results.

According to statistics from LinkedIn, detailed company pages receive twice as many visitors than those with incomplete pages.

A company page will help LinkedIn members including your network learn about your business, your brand, and job opportunities. It’s also a great way to establish industry expertise.

Let me show you how to set up a Linkedin company page

Before you go on, note that if you do not have an existing LinkedIn profile you’ll need to set one up before creating a page for your company.

Done with setting up your profile, follow these steps to set up your company page.

Step 1: Create a company profile

Head to the LinkedIn official portal for creating company pages and click on the big blue button to get started.

Linkedin Pages

Follow the next prompt to choose your company size

LinkedIn company pages

Enter your official company name and choose the URL that people will use to find your business on LinkedIn. You can’t change this URL later, so choose wisely.

Fill all the other necessary fields with your correct company details and double-check to see everything is in place.

If you don’t have a logo, upload a very sharp image that showcases your brand. No pets, items or anything that distracts. Keep it professional.

Next, click the box indicating that you have the right to act on behalf of your company, then click Create page.

Step 2: Upload your cover photo

Choose a cover image to capture the feel of your business. The image should be 1536 x 768 pixels.

Don’t skip this step! LinkedIn data shows that companies with logos get six times more traffic to their Company Pages.

Step 3: Fill in your company details

LinkedIn company details

LinkedIn provides a step by step way to enter your company details. One of the most important aspects of your company’s detail is “ the About”. Give good attention when writing your company overview.

You have 2,000 characters to describe what your company does, and why potential followers should care.

The first 156 characters are especially important, as that’s what will appear in the Google preview of your company page.

Underneath your company description, you can add up to 20 company specialities. These act as tags or keywords that will help people find your business on LinkedIn, so don’t skip this detail. Make sure your company’s various products, services, and strengths are well represented here.

You also have rooms for phone numbers, company website URL and size.

Step 4. Add page Administrators

Managing a company page can be a handful. Hence the reason LinkedIn allows you to add page managers.

To add team members, simply click on the admin tool and then manage admin. All you have to do is input the name of your team member and click add.

LinkedIn Page administrators

Note, you must already be connected with them on LinkedIn to add them as page administrators. Don’t forget to click save.

Now your page is all set, here are some tips and ideas to get the best out of your company page.

  1. Encourage your employees to connect with your company’s LinkedIn page
  2. Publish insightful posts like you will do on your profile.
  3. Make good use of Gifs, videos and images.
  4. Learn from analytics
  5. Take advantage of LinkedIn ads to reach more people.

The End

Congratulations, you have successfully completed all seven lessons. Join my mailing list to receive featured articles/lessons on LinkedIn

May I ask you for a big favour?

If I may.

I need you to leave a comment, telling me what you think about all 7 lessons. Do you think  I should expand more on some points? Do you have a particular aspect of LinkedIn you think I should cover or you want to know more about?

Do let me know your thoughts.

You answer will be of immense help to me.

Thank you.

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Earnest Jonez, Freelancer