One of the most important conversations salespeople have with their prospects is the discovery call. Here lies the proverbial fork in the road for you and your prospect. Either they’re a good fit for your product or service and you can move forward with the relationship, or it’s time to part ways.
Key Take Away
- How to perform persona research.
- how to qualify a lead.
- Key questions to ask a lead.
- How to know a good fit.
Recommended read for this episode include: